Liquor stores are deemed essential businesses almost in every state in the USA. In the COVID-19 locked down period while maintaining the social distancing protocol and also boost the State revenue, the government is loosening restrictions to permit the online sale and also for home delivery. Thus it has become easier to buy alcohol than foodstuffs.
The federal government reported that more than half of the Americans having age 18 and above, drank alcohol 55.3% in the past 30 days; just over a quarter binged more than four drinks on occasion for women or five for men.
According to Nielsen data, Alcoholic beverage sales jumped 55% in the third week of March compared to last year at this time. Which is showing that growth is a faster pace than the previous week, which saw a 28% sales increase than the past year.
Online growth rates for Liquor are growing faster than in-store sales. Online sales were up to 43% the week ending March 21, compared to the same period a year ago. Wine continues to dominate online sales, making up 71% of the total beverage alcohol sales online.
Pre & Post COVID-19 liquor Market Estimates
According to Businesswire, Demand for superior alcohol has been instrumental in driving the growth of the market.
Below is the Segmentation of Alcoholic Beverages Market 2019-2023:
An increase in drinking will possibly have both a short- and a long-term impact on health and safety. The most crucial point we should always keep in mind that, In no way will the consumption of alcohol protect you from COVID-19 or prevent you from being infected by it.
Meet the Two Dogs Barley and Buddy Delivering Beer and Smiles
Dogs have called “man’s best friend,” but with a stay at home measures in place, our four-legged companions are living in surprising new ways.
At Six Harbors Brewing Company in Huntington, New York, owners Karen, and Mark Heuwetter grew nervous when coronavirus shutdowns began. Before the closure, they had no model for delivery, and sales at their business soon dropped by 70 percent. But on Friday, the Heuwetters told CBS they have since switched to offering delivery, aided in large part by their “brew dogs” Barley and Buddy.
The two dogs carry cans from the car to the doorstep, providing beer and cheer to residents, All the while practicing safe social distancing. Karen Heuwetter says people enjoy seeing Barley and Buddy, and she’s happy that the dogs can bring smiles to people’s faces.
While often said that two heads are better than one. In the case of beer delivery, four legs are better than two.
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